Our Philosophy
We believe that competition does not have to be a zero-sum game – new value can be created even in mature industries. The difficulty is that companies frequently try to create value by listening to what customers want; unfortunately, the products and features people request rarely create compelling value when they are delivered. Great products almost never emerge from focus groups. Products designed in response to customer requests usually fail.
Antenna runs detailed listening labs and works closely with customers to understand their needs. However, we create products to address those needs guided by our own vision and experience. Sometimes we miss, but when we get it right, our products change the way entire industries use the internet.